The health and nutrition industry is undergoing an unprecedented transformation. Consumer demand is shifting from “basic nutritional supplements” to “personalized health management,” driving the industry towards “scientific formulations, natural ingredients, and precision efficiency.” According to market analysis, three core trends will dominate industry growth by 2025:
Global Market Expansion According to data from Mordor Intelligence, the global dietary supplements market is expected to reach $250 billion by 2025, with a growing share of functional ingredients and precision nutrition. The European market is showing strong growth, with consumers increasingly focusing on plant-based ingredients, adaptogens, and gut health components. The compound annual growth rate (CAGR) is projected to be 7.5% over the next five years.
Efficient Absorption Technologies Traditional active ingredients like Curcumin have limited bioavailability, which restricts their effectiveness. However, solutions like liposomal technology and co-encapsulation are steadily improving absorption rates, driving market growth. Data shows that the liposomal market is expected to grow to $8 billion by 2025, becoming a key carrier for the next generation of functional foods and dietary supplement ingredients.
Rise of Plant-Based Functional Ingredients Adaptogens like Ashwagandha and Reishi are gaining attention for their scientifically supported benefits in stress relief, energy management, and mood regulation. The global adaptogens market is projected to exceed $16 billion by 2025, with rapid growth in the sports nutrition and mood management sectors.
At Natural Field, we are at the forefront of industry innovation, helping brands stay ahead. We are excited to participate in Vitafoods Europe 2025, the premier event for the global health ingredients and nutrition industry. We look forward to exploring the future of the nutrition and health market with our global partners.
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